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MARKETING

What is GA4, and What is All the Buzz About?

By now, you have gotten phone calls and emails from Google regarding GA4, and I am sure the information they provided confused you and had your eyes glazing over. I know this because our team has gotten the same calls and emails. Even with our extensive knowledge of digital advertising, the information that Google packed into those communications was a lot to digest.

Our dedicated team of digital masterminds has taken the initiative to jump in and gather a deep understanding of the ins and outs of GA4 and then compiled this simple (and easy-to-digest) article that explains the features they are most excited about. So grab yourself a refreshing beverage and enjoy this quick read on GA4.

If you don't have the time to dive in and read our full brief, we want to break them down a little more.

GA4 offers the latest tracking capabilities that will allow you to collect a deeper understanding of your audience's behavior.
You will be able to track your business objectives and customize your goals.
The evolved analytics platform leverages Google's machine-learning capabilities and provides AI-powered data.
GA4 will require some setup and configuring, but we are here to support you.

I encourage you to read our full article, as the bullets only scratch the surface.

Founder of Alaniz Marketing

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Alaniz in the Wild:
Professional Development

We are excited to share some of our team's ongoing professional developments.

Our Web Developer, Julian, took a Full Stack Web Development program through CareerFoundry, which focused on JavaScript, jQuery, React, Angular, MERN, and Firebase. He plans to use this knowledge to help the development team reach new heights.

Stephanie, our Resource Manager, recently took an extensive course in Human Resources, which equipped her to acquire her SHRM-SCP. With this certification, she plans to build upon our strong culture and assist in developing our team.

Our Marketing Coordinators, Karla and Micki, attended the latest Canva webinar where they were introduced to the latest features and AI integrations. These new features will allow them to deliver unique and high-quality creative for social media and more.

The creative department this month will be enhancing and redefining its creative process to deliver higher-quality branding projects. Bryan, Jun, and Luke are diving into Chris Do’s thefutur^TM Stylescapes® course. This course will help them elevate how they guide clients through brand development in a visual approach.